Parker Pen

Intro of the Brand

Parker Pen is a legacy of excellence in writing instruments. For over a century, Parker has been synonymous with innovation, craftmanship, and timeless elegance. The experts have dedicated themselves to the art of fine writing, using 130 years of history to develop new Parker pens that reflect modern culture while remaining true to the heritage.

Type Of Project

E-commerce, Salesforce, Web Development

Client name

Newell Brands

Live Link
Our Work Process

Creative Work flow

01 Step 1

Conceptualization

02 Step 2

Product Design

03 Step 3

Development

04 Step 4

Quality Assurance

05 Step 5

Deployment

Achieving Goals

The Journey From Challenges to Solutions

goal
Goal

The primary goal of our client was website optimization, crafting product detail pages and technology conversion from IBM BAW Cloudflare to Storefront Reference Architecture (SFRA) to improvise the online shopping experience and increase ROI.

challenge
Challenge

We streamlined the website redesign and product detail tasks seamlessly but as the provided catalog format was not as per the design and SFRA offers, the crucial part was to migrate the products.

solution
Solution

Team SourceMash successfully updated the product catalog, migrated the website from IBM BAW Cloudflare to Storefront Reference Architecture (SFRA), and created a console application for.NET that made it simple to create the XML files that SFRA supports. Also, our specialists employed Google Translate for non-English locations.

Our Work Process

How We Achieve Our Goals?

Our process ensures precision, transparency, and collaboration. We understand your business goals and IT needs to create a customized strategy. Then, we develop a project roadmap and execute the IT solutions.

Before implementing any solution, we conduct thorough testing to identify and resolve issues. Once testing is complete, we deploy the solution into your live environment. We also provide comprehensive training to ensure your team can use the new systems effectively. Our team constantly looks for opportunities to enhance your IT infrastructure for long-term success.